Industry
Health and Wellbeing
Health and Wellbeing
Product Description
A digital blended training 2-part course, offering 11 hours of content. Part 1 is 8 weeks and part 2 is 4 weeks. The content includes knowledge, yoga classes, meditations, and weekly practices. Next to this, the participants gather for an online group coaching session to connect and share experiences.
A digital blended training 2-part course, offering 11 hours of content. Part 1 is 8 weeks and part 2 is 4 weeks. The content includes knowledge, yoga classes, meditations, and weekly practices. Next to this, the participants gather for an online group coaching session to connect and share experiences.
My Role
Founder and Head of Marketing
Founder and Head of Marketing
Objective
To launch the brand into a new online landscape due to COVID 19, providing stress relief and flow techniques for those working remotely.
To launch the brand into a new online landscape due to COVID 19, providing stress relief and flow techniques for those working remotely.
Marketing Strategy
1) Brand Awareness, given the start-up nature of the online offering
2) An intensive 5-offer funnel campaign to generate leads
3) Free value-giving engagements, like webinars, emailers and social posts
4) Community Stories sharing and connecting
5) Affiliate and network marketing
1) Brand Awareness, given the start-up nature of the online offering
2) An intensive 5-offer funnel campaign to generate leads
3) Free value-giving engagements, like webinars, emailers and social posts
4) Community Stories sharing and connecting
5) Affiliate and network marketing
Target Market
Teams and individuals who feel stressed, stuck, or anxious about new uncertain times. Mid to high-income streams, ages 25-75. Mostly aimed at the GMT 0 to +3 timezones, including Africa, Europe, and The United Kingdom.
Teams and individuals who feel stressed, stuck, or anxious about new uncertain times. Mid to high-income streams, ages 25-75. Mostly aimed at the GMT 0 to +3 timezones, including Africa, Europe, and The United Kingdom.
Unique Selling Proposition
One of the first remote-aware online leadership and self-development offerings, providing unique flow and productivity content at an affordable price starting at $150.
One of the first remote-aware online leadership and self-development offerings, providing unique flow and productivity content at an affordable price starting at $150.
Delivered Elements
Social media
Google paid advertising
Engagement activations
Emailer campaigns
5-offer funnel lead generator with landing page and CTA's
Network marketing, including dark social
Social media
Google paid advertising
Engagement activations
Emailer campaigns
5-offer funnel lead generator with landing page and CTA's
Network marketing, including dark social
Outcomes and Successes
1) Fully booked course for launch
2) Extremely low click-through rate of 30 cents p/click
3) Over 1500 leads using a low budget
4) Kept budget to below $1000 for the full launch campaign
5) Fully booked courses thereafter based on mostly WOM
6) Launched a successful Flow Gathering (free community lead generator p/month)
1) Fully booked course for launch
2) Extremely low click-through rate of 30 cents p/click
3) Over 1500 leads using a low budget
4) Kept budget to below $1000 for the full launch campaign
5) Fully booked courses thereafter based on mostly WOM
6) Launched a successful Flow Gathering (free community lead generator p/month)