Role: Head of Marketing for Kwesé Entertainment. Industry: Media Company
Together with the agency, we developed the media start-up's brand. This included the logo design, the brand identity, the brand strategy, sub-brand logos and all brand elements/templates to be used across TTL platforms.
Our target market was the African continent; thus, the brand had to celebrate this diversity and the different cultures per territory. We launched the final brand in 7 African countries.
The product was both a linear and VOD entertainment platform with 60+ channels, of which 9 were uniquely curated content for Kwesé. We offered sports, family, drama, movies, comedy, entrepreneur-based, and music content to name a few.
Brand Logo And Basic Look & Feel
Brand Packaging and Mobile Application Design
Brand Magazine Launch Example
Brand Bus Stop Launch Example
Brand Tonality Board
Brand Sub-Brand Logo Design Examples
In-Country Magazine Advert Example
Google Paid Advertising Banner
Promo/Social Media Example
On-Air Indent Example
Promo/Social Media Example
Original Content Logo Introduction
Promo/Social Media Example
On-Air Indent Example